Retail Strategy Manager, PowerA

Date: Apr 6, 2024

Location: Woodinville, WA, US, 98072

Company: accobrands

PowerA, a division of ACCO Brands, USA LLC., is a leading third-party gaming accessory brand, and one of the fasting growing companies in the industry. We’re made up of many unique individuals who come together for one purpose: to build the most innovative accessories for the world’s most popular interactive entertainment platforms. We partner with industry giants such as Microsoft, Sony, Nintendo, Activision, Pokémon, and more. You can find our products at most major retailers in North America, Europe, Australia, and Latin America.

Job Summary

ACCO Brands is seeking a Retail Strategy Manager responsible for guiding and curating PowerA’s go-to-market strategy for lead accounts in North America.  The role will also be responsible for managing a select account base which may include key distribution partners, publisher channels, and regional chains.


  • Formulate PowerA’s go-to-market strategy.  Act as a conduit between PowerA’s Product Management team, Strategic Business Optimization group, including Pricing Analyst and Sales Account Directors in optimizing PowerA’s product assortment offered to retail.
  • Play lead role in formulating how product categories are presented to our account base. Balance PowerA’s initiatives with product, licensing, and margin with customer needs, assortment, margin needs, shopper trends, and competitive landscape.
  • Collaborate with Product Management and Account Directors. Find and craft the story for each customer, understand their problems and opportunities, and then provide solutions via product, promotions, and more.
  • Drive national sales promotion strategy and work jointly with Sales Account Directors in planning customer-specific promotions & programs.
  • Utilize POS reporting, market research data, inventory & other reports to guide promotional strategy.
  • Act as a “hub” for all related communication on promotions with internal departments, including Account Directors, Channel Marketing, Finance/Pricing, Demand Planning, and Product Management.
  • Lead promotional strategy, tactical execution, recording, and reporting.
  • Create and own an internal promotional calendar.
  • Track & report on promotion compliance, performance, and ROI.
  • Act as primary retail and distribution customer business lead for PowerA assigned customer base. Lead day-to-day interactions with a range of customer contacts, including buyers, planners, marketing, and management executives.
  • Oversee the day-to-day business needs with account base including ensuring timely and accurate delivery, providing outstanding customer service to account contacts, negotiating contracts, and being highly attuned to vendor scorecard requirements and performance.
  • Lead regular business reviews and product assortment & line reviews, organizing key participants internally with each customer.
  • Collaborate with internal teams and departments to meet customer needs in managing regular account reporting, curating product assortments, crafting short-term plans and long-term roadmaps, and identifying opportunities for growth.
  • Own the forecast for the assigned territory, working interactively with demand planning & supply teams, channel marketing, and buying and planning partners with our customers.
  • Be the internal expert on assigned account base: provide regular customer business updates, communicate progress of quarterly, monthly, and yearly initiatives, and represent retail needs in our product development planning process. 
  • Manage all company marketing activities through each assigned retail and distribution partner in designated territory, including the overall account budget, contractual & non-contractual spends, and promotional strategy.


  • 8-10+ years’ experience in a sales or account management role in a CPG, consumer electronics, or packaged entertainment category, with hands-on experience managing channel-marketing and promotional responsibilities for as
  • Demonstrated success in managing and growing business with retail or distribution partners via relationships, data-driven selling, and channel marketing implementation across a broad account base and/or within a specific vertical.
  • Exceptional verbal and written communication skills with the ability to effectively pitch plans and opportunities both internally and to customers.
  • Proven experience with a multi-faceted approach to forecasting, working with range of inputs, and working collaboratively with demand planners on near- and long-term views.
  • Strengths must include deep analytical skills, problem-solving abilities, attention to detail, negotiation skills, outstanding time management, and organization skills.
  • Strong references from customers and colleagues.
  • Familiarity or experience with the video game industry helpful, not required.

Salary Range:  $94,000 - $135,000

About Us:

You know our brands. You love our brands. You just may not know they are ours.

If you have touched a PowerA® gaming controller, a Five Star® notebook, a Swingline® stapler, a Quartet® dry erase board, or a Kensington® computer mouse, you have touched part of ACCO Brands Corporation. With annual revenues of over $2 Billion, ACCO Brands (NYSE: ACCO) designs, markets, manufactures and sells branded academic, consumer and business products globally. The power of our brands, our unmatched global customer reach, and our strategic market strengths put us in a position to achieve global leadership and growth. We're proud of our long history of industry leadership and innovation and are focused on delivering exceptional value to our customers by providing unique, cutting-edge, branded products.

Apply and build a successful future with ACCO Brands.

Click here to learn more about our employee benefits. 

More information about ACCO Brands, the Home of Great Brands Built by Great People, can be found at


Equal Opportunity Employer

At ACCO Brands, we are committed to providing an environment of fairness and mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, age, sex, sexual orientation, gender identity, marital status, national origin, physical and mental disability, veteran status, and any other characteristic protected by applicable law. ACCO Brands believes that a diverse and inclusive work environment is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.



Accommodation for applicants with disabilities will be provided in all parts of the recruiting process as required under the ACCO Brands Canada AODA policy.  Applicants are asked to make their needs known in advance.

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